Had the pleasure working at Rogers Cup (now called National Bank Open) for 10 years in Toronto. It was an incredible experience every summer for 2 weeks of tennis action. Known as the second-oldest active tennis tournament in the world after Wimbledon, the event draws thousands of fans each year, and the challenge was to create a fan hub that matched the prestige and energy of the tournament.
My role focused on overseeing the Fan Hub build in Toronto—a unique space designed from converted shipping crates that created an engaging, festival-like atmosphere for tennis fans. From concept to execution, I managed the hub’s construction and the tech integrations inside, transforming it into an interactive space where fans could truly immerse themselves in the game.
The fan hub featured VR and AR experiences, mini-games, and prizing opportunities that added a fresh layer of engagement for attendees. The tech inside needed to run seamlessly, so I ensured everything—from virtual tennis matches to AR experiences—was set up and tested for peak performance. This setup offered fans an exciting and innovative way to engage with the tournament, making it much more than just a spectator experience.
This project brought together sports, tech, and experiential marketing in a unique way, and it was rewarding to see fans fully engaged in the hub we built. Working at the National Bank Open underscored the power of tech-driven experiences in elevating live events, and it was a privilege to contribute to such a historic tournament in Canadian sports.
