Hi, I'm Fee.

Brands know the impact they want to make, but they don't always know how to build the bridge to get there. That’s where I come in. Whether collaborating with creative agencies or jumping in directly with brand teams, I take a high-level creative vision and translate it into a bulletproof live experience—whether that's a pop-up, a fan zone, a tour, or a brand trip.

I bridge the gap between creative ambition and technical reality: selecting vendors, managing budgets, mapping site layouts, running tech, and keeping things smooth and calm behind the scenes so guests—and clients—only have one job: taking it all in.

That's experiential marketing at its core: bringing brands into the physical world to build the kind of genuine human connection no digital ad can replicate. I’ve been in the game for over eleven years. I started on the technical production side and worked my way through every corner of the industry—from client services and creative strategy to technical direction and full site builds.

100+ builds later across Canada, the US, and the UK, I handle high-level production strategy from wherever I am, then step on site to run the show. When I’m not on site calling cues or building layouts, I’m filming my travels and curating city guides for YouTube—food very much included.